Betfred Casino, one of the largest online casinos in the industry, has revealed that it has signed a content supply deal with Yggdrasil Gaming in terms of which Yggdrasil’s content will go live on Betfred’s U.K. and dot-com offerings.
The new deal signed between the parties will see the direct integration giving Betfred Casino complete access to Yggdrasil’s vast library of award-winning slot games which include recent launches Sunny Shores slot and Spina Colada slot.
Betfred has opted for the direct integration in order to best utilize Yggdrasil’s suite of in-game promotional tools, BOOST, as well as the social sharing tool, BRAG.
The Commercial Director at Betfred, Russell Young, commented on the deal by saying that it is their No.1 priority to give their customers a world-class playing experience which means offering them the most popular games.
Young also said that Yggdrasil is one of the industry’s most talked about suppliers and they are, therefore, thrilled to add these fantastic titles for their players to enjoy. He added that they are excited to use Yggdrasil’s innovative in-game promotional tools, which allow them to better engage their customers and ensure that these great slots enjoy the audience they deserve.
Fredrik Elmqvist, Chief Executive Officer at Yggdrasil Gaming, said that Betfred is renowned for providing a great gaming experience and it is, therefore, a natural home for Yggdrasil slots.
Elmqvist went on to say that since securing their U.K. license, it has been a key strategic aim to place their slots with the market’s most important operators and they look forward to a long and fruitful relationship with Betfred, both in the U.K. and beyond.